» An “IP address” is an unique identifier which identifies a specific computer or device on a TCP/IP network.
» In email marketing, IP address plays a key role and email marketers often have to decide among the two options as whether to send emails from a shared IP address or a dedicated IP address.
» The reputation of IP address is an important thing to consider for the overall success of the email marketing campaign.
» An “ISP” (Internet Service Provider) is a company that provides access to the internet services against a defined fee structure.
» In case, marketers plan to implement high volume email campaigns from a particular email address, getting the ISP’s whitelist is important to minimize the chances of any deliverability problems.
» ISP whitelists enhance the sender reputation and provides more value to the subscribers.
» “IP Warm-up” is a process which is intended to enhance the reputation of the IP address from which you send the email campaign.
» IP warming helps to prove the respective IP as a legitimate email sender. Through warming, ISPs can recognize the IPs as legitimate.
» There are different approaches to warming the IP address. IP warm up has a great role to play in improving the email delivery performance.