“Our email communications strategy entails all the delivery and analytical details, so you get a clear picture of where the emails are going and how they are working in favor of your business.”

The database is the core of successful email marketing. The more effective the data, the more effective will be the campaign. From keeping the databases up to date to segmenting them according to specific parameters, each and every aspect counts to get good statistics from the email marketing campaigns.

Double opt-in databases play a critical role in the email marketing campaigns. In the double opt-in process, a person has to validate the email before finally subscribing to the list. Thus, the double opt in process ensures authenticity of the subscriber’s list. In the double opt-in process, the user receives an email with a link after subscribing. Only when s/he clicks on the link sent to the email address provided, then only the email is added to the subscription list. This ensures that the user is really interested to be added to the subscription list. And, there are less chances of invalid email addresses being added to the list.

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